Watch the video How Can Corporate Brands Be Globally Relevant While Locally Applicable? Using the information from
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Watch the video How Can Corporate Brands Be Globally Relevant While Locally Applicable?
- Using the information from this video and any other resources from this course, speculate on how the criteria for developing a global brand strategy differ from those for a domestic marketing strategy. Provide support for your response.
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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