Watch the video, “Integrated Marketing Communications at Ogden Publications.” Answer the following:

1. 
   
2. What are the editorial and design differences between a Web magazine and a print magazine?
3. What in-house marketing groups have to coordinate efforts to plan and execute Ogden’s IMC campaigns and activities?

Answer rating: 100% (QA)

1 Editorial and Design Differences between Web Magazine and Print Magazine Content Presentation Web magazines often feature dynamic and interactive co... View the full answer