We have decided to focus our campaign's purpose on the UN sustainability goal of gender equality. With the intended commercial impact of raising brand awareness. X-runner will aim to launch a new line of clothing, including the campaign slogan we will further talk about, alongside a social media competition, that introduces the importance of women's safety. 

 

Product: 

Core product - feeling safe

Actual product - new clothing line 

Augmented Product - social media events and competitions

 

Price: 

Financial Incentives - initial promo on the new product range (free cap with first order, b1g1f)

Non-monetary costs - requires a lot of spare time 

 

Place: 

Brand-related behaviours ... 

Sponsoring races and marathons, associating themselves with running clubs 

 

Promotion: 

Messages - 

Messengers - 

Creative Strategy - 

Communication Channels - 

Measuring Impact - Monitoring social media performance .... 

 

How to expand on the 4 P's?

Answer rating: 100% (QA)

Expanding on the 4 Ps for Xrunners Gender Equality Campaign Heres how you can expand on the 4Ps for Xrunners campaign focused on gender equality and womens safety Product Core Product Feeling safe and ... View the full answer