We see many examples across the internet of organizations using stories to reach their audiences. As social
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Question:
Prompt
Review the social networking sites maintained by the organization you discussed in your Module Six journal assignment.
(**** The link I used in module 6 journal was: https://youtu.be/bGqE2OlGvG4 ****)
Find an example of that organization using storytelling on one of their social networking sites and come up with a journal entry that analyzes the target audience and organizational goal of this story. Be sure to include a link to the story in your submission.
Specifically, the following rubric criteria must be addressed:
- Identify an example of an organization using a story on a social networking site to meet an organizational goal.
- Describe who the target audience is for this story (its demographics, psychographics, and geographics). Compare how this audience relates to the audience you identified in your Module Six journal assignment.
- Explain the organizational goal the story intended to meet and how it compares to the goal identified in your Module Six journal assignment.
- Provide a rationale for why you believe the organization chose to use a social networking site to distribute this story to the audience instead of another channel, such as the channel identified in your Module Six journal assignment.
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