We want to introduce new service offerings for Cebu Pacific Airlines as part of our Service Marketing Plan.

List of new service offerings:

In-flight entertainment app - Cebu Pacific could develop an in-flight entertainment app that passengers can download to their own devices since the airline does not provide a screen they could use for entertainment. The app could offer a variety of movies, TV shows, games, and other entertainment contents that passengers can enjoy during their flight.

Family Flying Cabins - Cebu Pacific can innovate the seating format of their airline through the addition/creation of family flying cabins which involve 4 seats in total facing each other with a table in the middle. This gives families a bond over the convenience and comfortability of sitting with their loved ones.

Reward Card System: In this newly proposed LAKBAY rewards card, this would be essential for the customers as the card would give them a redeemable point that can be used to pay. The LAKBAY Rewards card would give 10 points for every P1000 base fare that is paid by the user. To top it all off, the LAKBAY Rewards would be enrolled for FREE!

With that in mind, please create the following based on our proposed new service offerings:

Product Development / Innovation Program

- Unique selling proposition or benefit

- Product positioning: benefits, performance, quality, usage

- Product features

- What is the benefit of a reward card system

Sales and Distribution Program

- Policies

- Sales Target by target market or geographical areas

- Extent/terms of distribution