Welcome Inc. is a chain of fast-food restaurants located in major metropolitan areas in the South. Sales
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Welcome Inc. is a chain of fast-food restaurants located in major metropolitan areas in the South. Sales have been growing very slowly for the last two years. Management has decided to add some more items to the menu, but first, they want to know more about their customers and their preferences. What kind of research design will be used and why?
Related Book For
Operations Management Creating Value Along the Supply Chain
ISBN: 978-0470525906
7th Edition
Authors: Roberta S. Russell, Bernard W. Taylor
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