Welcome to the Big City Kangaroos! The Big City Kangaroos are a professional sports franchise located in Big City, USA. Having played their first game in 2002 season, the young organization does have a strong history of winning, the team has won three championships since its inception, however they struggle to turn a financial profit. The Kangaroos offer multiple ticket products including Premium Seating, Suites, Full-Season Memberships, Partial-Season Memberships, and of course, single-game tickets, all at a static price point which has been traditionally set prior to the start of the season. As the organization's new Vice President of Ticket Sales & Fan Services, the club's President has asked you to create a sales plan that would steer the team towards a stated goal for 2023: Increase revenue from ticketing by 15%. Incorporating best practices available online, class discussion, and posted articles, how would you go about leading this charge? Assignment: how you would increase revenue across: Premium Seating Full-Season Memberships Partial-Season Memberships Group Seating Single-Game Tickets Incorporate into your thoughts: Pricing structure (i.e., dynamic vs. variable vs. static) Ticket products (include at least one new ticket product that profoundly moves the needle) Added value (i.e., fan experiences, complimentary gifts, etc.) Sales techniques (i.e., resolute group sales staff, all staff sell products, etc.) Secondary market (i.e., does the secondary market help? Hurt? How will you work with/around the secondary market to drive your revenues?)