Were the public relations tactics of the food industry ethical? Why or why not?

The public relations practices of the food industry were not ethical in this video. The industry used deceptive marketing ploys to promote products. Most importantly, these marketing giants purposefully targeted children. Conveniently, they also leave out the health dangers on their products. The industry makes claims about products and most of these products aren't backed by science. The food business routinely downplays the health dangers associated with its goods. They typically claim that their products are safe. But, how as a consumer do, we really know it's safe when the company isn't 100% transparent about what goes in their products. These marketers use numerous marketing strategies designed to influence customers. The one strategy I see a lot is that marketers say this product is healthy when in reality is not.

Most food businesses target the younger generation in their marketing campaigns. This sector of people is the most impressionable and can be easily influenced to purchase a product. One thing that I see on TV all the time is any brand of children's cereal. Most of these cereal brands are packed with sugar but the child doesn't care about that. They are more interested in the "tiger" or "bunny" jumping across the screen promoting the product.

Reference

Hozer, M. (2015). Sugar Coated: How the food industry seduced the world one spoonful at a time. Kanopy. Retrieved July 20, 2022, from https://www.kanopy.com/en/product/220603?vp=bellevue

Answer rating: 100% (QA)

The public relations tactics employed by the food industry as described in the video and your analys... View the full answer