Content Win Big Gambling Club promotes gambling junkets from a large Midwestern city to casinos in The
Question:
Content Win Big Gambling Club promotes gambling junkets from a large Midwestern city to casinos in The Bahamas. The club has budgeted up to $8,000 per week for local advertising. The money is to be allocated among four promotional media: TV spots, newspaper ads, and two types of radio advertisements. Win Big’s goal is to reach the largest possible high-potential audience through the various media.
Using the LP Model Sensitivity Report: each question is independent of the others.
What is the impact on the audience coverage under the following scenarios?
- Question 1
Management approves spending $200 more on radio advertising each week. Show analysis to support your answer.
- Question 2
The contractual agreement to place at least five radio spots per week is eliminated. Show analysis to support your answer.
- Question 3
The audience reached per Prime-time and Afternoon radio ads both increases to 3,100. Show analysis to support your answer.
- Question 4
There is some uncertainty in the audience reached per TV spot. For what range of values for this OFC will the current solution remain optimal? Show analysis to support your answer.
- Question 5
Management decides to sign a contract for two Afternoon Radio Spots. Show analysis to support your answer.
Advanced Accounting
ISBN: 9780132568968
11th Edition
Authors: Floyd A. Beams, Joseph H. Anthony, Bruce Bettinghaus, Kenneth Smith