What are certain common traps to watch out for in a relative cost analysis? Assuming that all
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What are certain common traps to watch out for in a relative cost analysis?
Assuming that "all is fair" in competitive intelligence
Not accounting for differences in product mix across businesses
Trying to get every cost point estimate right
Devoting equal resources to finding out the cost of every line item
Lumping together fixed and variable cost
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Authors: Mark S Beasley, Frank A. Buckless, Steven M. Glover, Douglas F Prawitt
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