What are the current break even sales of Zelda? How is this number to be interpreted? Q2.
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Q2. Under which conditions, i.e. for which of the two possible new selling prices, should the proposed campaign for Product A be launched, if so at all?
Q3. How many units of Product A would Zelda need to sell in order to justify the 60,000 EUR expenditure on advertising and promotion (assumed a new selling price of 2.65 EUR per unit)?
Q4. Assuming a new selling price for Product A of 2.75 EUR per unit and 590,000 units sold, at which (absolute) margin of safety would the company operate if the 60,000 EUR advertising campaign became effective?
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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