What are the defining features of the industry in which Big Spaceship competes, and who are its primary competitors?

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2. What is the value proposition of Big Spaceship, and how does that value proposition enable the firm to create strategic differentiation within its industry? What are the strengths and weaknesses of that strategy?
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4. How do the organizational design, the corporate culture, and the human resources practices of Big Spaceship support the firm's value proposition? What are the strengths and weaknesses of the company's new team-based organizational structure?
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6. Is Big Spaceship, as currently organized truly ready to "go big?" Why or why not?
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8. If you were Michael Lebowitz, what would you do to ensure that Big Spaceship could grow in a sustainable way and at an optimal pace?

answer the following question using this case study

http://www.simonfoucher.com/MBA/MBA%20622%20-%20Strategy%202/Strat2/Big%20Spaceship_Ready%20to%20Go%20Big.pdf

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Answer rating: 100% (QA)

Big Spaceship operates in the digital marketing and advertising industry primarily focusing on digital strategy creative development and technology solutions The defining features of this industry inc... View the full answer