What are the factors affecting the intensity of rivalry in the industry in which your company is
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Question:
What are the factors affecting the intensity of rivalry in the industry in which your company is competing? Use figure 3.4 and the accompanying discussion to help you in pinpointing the specific factors most affecting competitive intensity. Would you characterize the rivalry and jockeying for better market position, increase sales, and market share among the companies in your industry as fierce, very strong, strong, moderate, or relatively weak? why?
Related Book For
Pricing Strategies A Marketing approach
ISBN: 978-1412964746
1st edition
Authors: Robert M. Schindler
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