What best describes the benefit of Parallel branding: Select one: a. It can be used to bolster
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Question:
- What best describes the benefit of Parallel branding: Select one:
- a. It can be used to bolster private-label sales.
- b. It targets a price-sensitive consumer.
- c. It is frequently referred to as the house brand.
- d. It imitates the manufacturer brand and is perceived as lower quality.
- e. It abounds in the fragrance market.
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
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