What do you understand from this article https://doi.org/10.1080/09593969.2018.1562955 (Should I Buy, Hoard, or Hide?'- Consumers' responses to

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What do you understand from this article https://doi.org/10.1080/09593969.2018.1562955 (Should I Buy, Hoard, or Hide?'- Consumers' responses to perceived scarcity - Shipra Gupta & James W. Gentry

1. How is 'perceived scarcity' defined in the paper

2. As per the paper, what are the behaviors consumers tend to exhibit in the scarcity conditions?

3. Is 'perceived scarcity' a good retail strategy for retailers? Why or why not?

Explain in detail.

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Communicating as professionals

ISBN: 978-0170214971

3rd edition

Authors: Raymond Archee, Myra Gurney, Terry Mohan

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Posted Date: Apr 23, 2024 04:48 AM

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What do you understand from this article https://doi.org/10.1080/09593969.2018.1562955 (Should I Buy, Hoard, or Hide?'- Consumers' responses to

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Communicating as professionals

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