What does a DMO risk by not having a positioning theme?

Critique the potential of your destination's slogan to effectively differentiate against rivals.

you have been asked by a television network to provide a photo of an icon that best represents your local destination. This photo will be used, alongside those from other centers, briefly during the evening weather update.  elucidate the reasons why. and Share the views with others and gauge the level of agreement.

What experience does your city offer that is truly unique?

Do professional travel writers have a future in the digital age?