What evidence in the readings did you find that shows people should respect the company and brand
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Question:
What evidence in the readings did you find that shows people should respect the company and brand they work for?
The more internal marketing is done, the less employees respect the brand.
Disgruntled workers keep unwanted customers away.
It is inexpensive but time consuming to develop a brand.
People get fired and the company loses customers when an employee disrespects the brand.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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