What has been the overall impact of DTC brands on marketing channels? A . They have been

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What has been the overall impact of DTC brands on marketing

channels?

.

They have been a major cause of channel disruption.

.

They have increased the number of intermediaries in a given channel.

.

They have increased the use of franchising.

.

They lead to intense horizontal conflict.

.

They cause costs to go up which results in higher prices to buyers.

Related Book For answer-question

International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 09, 2024 07:12 AM

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What has been the overall impact of DTC brands on marketing channels? A . They have been

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International Marketing And Export Management

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