What is a brand? How would you explain the concept to someone who has never heard the
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What is a brand? How would you explain the concept to someone who has never heard the term before? How would you explain what a brand is to a CEO who believes a brand is just a logo?
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Statistics The Art and Science of Learning from Data
ISBN: 978-0321755940
3rd edition
Authors: Alan Agresti, Christine A. Franklin
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