What is a good distribution strategy for Domino's Pizza?

Make recommendations about the distribution strategy based on the following:

• What are the best distribution channels and methods to use, and why?
• Should there be a retail outlet and if so, where will it be located?
• In what geographic area(s) will the product/service be available?

Information

Audience-Dominos target audience is lower middle class and the middle-class income group and also young adults.

What they like-Consumers are diverse and primary audience consists of young adults, families and busy individuals that want high quality fast food.

How they make buying decisions- They make buying decisions by considering the cost of the food, quantity and accessibility options.

Geographic-Dominos has a global presence. There are over 5,000 locations in the United Stated with most being in Texas.

Demographic Characteristics- Mostly young adult males, although they do have steady female customers.

Answer rating: 100% (QA)

Distribution Channels The best distribution channels for Dominos Pizza are direct and indirect Direct channels include companyowned stores and online ... View the full answer