What is a mystery shopper service? Why and when should it be used? What topics should managers

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What is a mystery shopper service? Why and when should it be used? What topics should managers address with shopper service personnel before they conduct a shopper's visit?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: May 11, 2024 03:58 AM

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What is a mystery shopper service? Why and when should it be used? What topics should managers

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A mystery shopper service is a tool used by companies to evaluate the customer experience and the performance of their employees in realworld situatio... View the full answer

International Marketing And Export Management

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