What is an evoked set? Why do marketers care about the evoked set? Similar to the...

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What is an evoked set? Why do marketers care about the evoked set? Similar to the in-class exercise, use a restaurant example to illustrate the term and explain to me the process for your evoked set. What is an evoked set? Why do marketers care about the evoked set? Similar to the in-class exercise, use a restaurant example to illustrate the term and explain to me the process for your evoked set.

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An evoked set in marketing refers to a group of brands or products that come to a consumers mind when they are considering a purchase in a particular ... View the full answer