What is Direct Response Marketing? Outline and explain its various components. (Based on Marketing)

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Apr 25, 2024 08:11 AM

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What is Direct Response Marketing? Outline and explain its various components. (Based on Marketing)

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Direct response marketing is a type of marketing strategy in which businesses communicate directly with consumers and prompt them to take a specific action such as making a purchase signing up for a n... View the full answer

International Marketing And Export Management

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