What is reputation management? Use an example to illustrate your answer 2- What information do you
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What is reputation management? Use an example to illustrate your answer
2- What information do you need to include in a media buying brief? Use an example that include Radio, Outdoors and Social Media. What is the main difference between traditional and social media buying?
3- What is consumer insight? How do we use it in advertising? Use an example and explain how the company used in their integrated communication campaign.
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