What is Swiggys approach toward its target audience? How did it segment its target audiences and modify

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What is Swiggys approach toward its target audience? How did it segment its target audiences and modify its positioning for each segment? Explain.

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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Posted Date: Jan 22, 2024 03:22 AM

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What is Swiggys approach toward its target audience? How did it segment its target audiences and modify

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Swiggy is one of Indias leading online food delivery platforms The companys targeting and positioning approach can be explained in the following ways ... View the full answer

Contemporary Marketing

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