What is the ad attribution problem? Explain in detail about some potential solution to the problem.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Apr 25, 2024 09:23 AM

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What is the ad attribution problem? Explain in detail about some potential solution to the problem.

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The ad attribution problem refers to the challenge of accurately attributing conversions or desired actions to specific marketing channels campaigns or touchpoints in a customers journey Attribution i... View the full answer

International Marketing And Export Management

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