What is the difference between tangible and intangible differentiation? What is required to maintain each? Provide an example where a company transitioned between the two.

 What distinguishes differentiation from segmentation? For each of the following companies, indicate which (if either) of segmentation and differentiation apply to the firm's strategy.

Pick a company that was covered in a case study other than Matching Dell during class. Explain its strategy and how 3-4 of the firm's activities were or weren't aligned with it. Then, describe one external threat to the sustainability of the strategy, and explain how the company failed or succeeded in defending against that threat. 

Imagine it's 1981 and the owner of a 'Mom & Pop' retailer in a small town calls you for advice because Wal-Mart has just opened a store located only fifteen minutes away. The small retailer's sales have plummeted because it cannot match Wal-Mart's prices or product breadth. Assume that the company wants to stay in the retailing business. What strategic advice would you give to the head of this company? How would your strategy give the retailer a sustainable competitive advantage? 

Walmart is planning to expand In-home delivery to LA. What are the factors one should consider when deciding which cities and which parts of the city to make In-home delivery available. (If helpful, maps of Walmart locations in LA and in the US are below.) 

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