What is the next step in the consumer decision-making process after a consumer recognizes the need for
Question:
What is the next step in the consumer decision-making process after a consumer recognizes the need for a product?
Evaluation of alternatives
Information search
Purchase
Post-purchase evaluation
Which element in the marketing mix is demonstrated by a magazine subscription service employing telemarketing strategies during early evening hours?
Price
Product
Place
Promotion
A manufacturer of an inexpensive hair dryers includes a detailed description of product features on the box.
To which customers should this marketing approach appeal?
Information seekers
Impulse Buyers
Bargain hunters
Status seekers
A minor league sports team holds a "veteran's day" event, where local veterans are honored in a ceremony before the game.
Which component in the promotional mix is this an example of?
Merchandising
Advertising
Public relations
Sales
A sales approach uses multiple sales people for each customer.
Which selling style is this an example of?
Relationship
Consultative
Aggressive
Team
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