What is the second step in the consumer purchase decision process? A. determining an evoked set B.

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What is the second step in the consumer purchase decision process?

A. determining an evoked set

B. evaluation of alternatives

C. problem recognition

D. deciding what to buy

E. information search

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Modern Management Concepts and Skills

ISBN: 978-0133059922

13th edition

Authors: Samuel C. Certo

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Posted Date: Jan 24, 2024 06:42 AM

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What is the second step in the consumer purchase decision process? A. determining an evoked set B.

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