What is VRIO telling you about Starbucks' core competencies? Explain 1. What is VRIO telling you about
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1. What is VRIO telling you about Starbucks' core competencies? Explain Valuable Rare Starbucks has a strong financial position, with a net income of $6.3 billion in 2019 and total assets of $31.5 billion. The company also has strong organizational network with over 300,000 employees worldwide. Starbucks' brand is highly recognized, with over 30,000 stores in 80 countries, with over 15,000 stores in the United States alone. Finally, Starbucks has strong product innovation, with new products and services being released regularly. Starbucks does not have a unique resource or competency that is rare in the industry. Inimitable Starbucks' strong brand recognition and product innovation is difficult to replicate and imitate. Organized Starbucks excels in organizational structure, with a clear hierarchy and well- defined roles and responsibilities. Starbucks represents a strong financial position with their balance sheet and cash flow. Additionally, Starbucks provides its partners (employees) with a clear recruitment process and training program. Starbucks is supported by a strong distribution network, with a clear strategy to stay competitive and facilitate growth (Logan, 2022). 1 2 3 4 5 Resource or Competency Valuable Rare No Financial Resources Human Resources Brand Recognition Distribution Network Product Innovation Yes Yes Yes Yes Yes 22222 Difficult to Imitate No Yes No No Yes Organized Yes Yes Yes Yes Yes 1. What is VRIO telling you about Starbucks' core competencies? Explain Valuable Rare Starbucks has a strong financial position, with a net income of $6.3 billion in 2019 and total assets of $31.5 billion. The company also has strong organizational network with over 300,000 employees worldwide. Starbucks' brand is highly recognized, with over 30,000 stores in 80 countries, with over 15,000 stores in the United States alone. Finally, Starbucks has strong product innovation, with new products and services being released regularly. Starbucks does not have a unique resource or competency that is rare in the industry. Inimitable Starbucks' strong brand recognition and product innovation is difficult to replicate and imitate. Organized Starbucks excels in organizational structure, with a clear hierarchy and well- defined roles and responsibilities. Starbucks represents a strong financial position with their balance sheet and cash flow. Additionally, Starbucks provides its partners (employees) with a clear recruitment process and training program. Starbucks is supported by a strong distribution network, with a clear strategy to stay competitive and facilitate growth (Logan, 2022). 1 2 3 4 5 Resource or Competency Valuable Rare No Financial Resources Human Resources Brand Recognition Distribution Network Product Innovation Yes Yes Yes Yes Yes 22222 Difficult to Imitate No Yes No No Yes Organized Yes Yes Yes Yes Yes
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The VRIO framework assesses whether a companys resources and capabilities provide it with a sustainable competitive advantage Lets analyze Starbucks c... View the full answer
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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