What key issues and their implications are highlighted in this case (both financial and non-financial)? 2. What are the characteristics of the historical sales data? 3. What options/strategies are available to MMFD to resolve these issues? 4. If you decided to use Holt-Winter's Additive Seasonal Method for forecasting, what were your results? What is the best option? 5. If you decided to use Holt-Winter's Multiplicative Seasonal Method for forecasting, what were the results? What is the best option?