What marketing process is a small company in Lincoln, Nebraska using when researching information on competitive, technological,
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Question:
What marketing process is a small company in Lincoln, Nebraska using when researching information on competitive, technological, political, legal, and economic factors?
a
Environmental scanning
b
Target marketing
c
Market segmentation
d
SWOT analysis
Related Book For
Auditing A Practical Approach with Data Analytics
ISBN: 978-1119401742
1st edition
Authors: Raymond N. Johnson, Laura Davis Wiley, Robyn Moroney, Fiona Campbell, Jane Hamilton
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