What modifications to the marketing mix do you think Aroma baby might have to make in order
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Question:
What modifications to the marketing mix do you think Aroma baby might have to make in order to perform well in overseas markets? Although Asia & Europe are discussed, what modifications would you make to the marketing mix for the Malaysian market?
Reference: https://sk.sagepub.com/cases/aromababy-australias-first-organic-baby-skincare-range
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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