What peer-reviewed journal within the scope of consumer behavior (e.g., global marketing, services, pricing). l (Use Resources)

1 . Give a brief overview of the following: thesis of the article, hypothesis, research design methods, conclusions, and recommendations.

1. Relationship to course content. Specify how the selected article relates to one or more of the 4 Ps. Describe any interrelationships that exist among these marketing disciplines.
2. A critical analysis as it relates to your selected company. Did the process make sense? Was enough information given to determine if results were valid? Were the statistics clear, and did they support the results? Were the results generalizable to a wider population than the sample subjects?
3. A value assessment. Based on the conclusions, what value exists in the article for a future manager in the real world? How would the value of this article relate to your current employment, internship, or other similar situation?