What process do firms use to divide a larger market into smaller groups of consumers with similar characteristics O Market segmentation O Population shifts O The marketing mix O Advertising What process do firms use to divide a larger market into smaller groups of consumers with similar characteri...

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

Posted Date: Feb 09, 2024 01:17 PM

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International Marketing And Export Management

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