What role does Elise Lili Lewis play in the family business? Describe the role that Lili adopted
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What role does Elise "Lili" Lewis play in the family business? Describe the role that Lili adopted as the CEO Spouse. Is Lili in her role as CEO spouse an asset or a liability for The Woodville Republican (TWR)?
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Advertising and Integrated Brand Promotion
ISBN: 978-0538473323
6th edition
Authors: Thomas O'Guinn, Chris Allen, Richard Semenik
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