What segmentation strategy does the Rice Krispies cereal brand use? explain in detail?

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Global Marketing

ISBN: 9781292251806

8th Edition

Authors: Svend Hollensen

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Posted Date: Feb 20, 2024 09:58 AM

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What segmentation strategy does the Rice Krispies cereal brand use? explain in detail?

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Segmentation refers to the process of dividing a market into distinct groups of consumers who have s... View the full answer

Global Marketing

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