What stands out to you about what consumers want and how it relates to buyer behavior? Based on your reading of the eText, how do the three different types of purchasing decisions (straight rebuy, modified rebuy, new task) influence the time and effort a buyer might allocate to the different steps of the purchase decision process?

Discuss a specific example of how you made a purchasing decision and how you arrived at the conclusion to purchase the product or service.

Answer rating: 100% (QA)

The least time and effort corresponds to the straight buy when the buyer knows each and every aspect ... View the full answer