What types of research were done at each stage Discuss the strengths of each different type given the stage of the project

Review and submit the Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa case study. A short abstract can be found on page 640 of the textbook, the written case and a video for this case can can be found on the publisher's website: www.mhhe.com/cooper12e. As much as possible while answering the prescribed questions, follow the Case Study Guidelines. 

More information can be found for this case study at www.starbucks.com, www.bankone.com, and www.visa.com. Answer the following questions: 

1. What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project. 

2. Discuss the choice of an online survey to assess Starbucks' three objectives of functionality, brand fit, and benefits. 

3. What are the pros and cons of choosing this survey method? 

4. What measurement questions would you use to assess the effectiveness of the Starbucks Duetto Visa in a future customer survey?

Answer rating: 100% (QA)

Ans1 Following were the different types of research conducted at each stage along with their strengths i Search for and Evaluation of the Right Card and Bank Partners Personal interviews of bank execu... View the full answer