What was the competitive strategy of Dell Inc., which has enabled it to successfully position itself in
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What was the competitive strategy of Dell Inc., which has enabled it to successfully position itself in the competitive landscape? What kind of operations strategy was formulated by Dell, which was in tune with its competitive strategy?
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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