What you need to do: 1. Select a marketing article. 2. Critically read this article, understanding the

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What you need to do: 1. Select a marketing article. 2. Critically read this article, understanding the core marketing themes and how this relates to brands and businesses. Seek to answer questions like: How does this relate to topics we have covered in class? b. Why is this relevant to brands & businesses today? C. Give an example of how this topic pertains, or could pertain, to other brands. In other words, if you were a marketer or brand manager how would this impact your work running your brand. d. How do you think this will impact consumers