What you need to produce for the assignment: a three thousand word report including two sections. 1:
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Question:
1: Website Development In section 1 of report you should demonstrate the following:
• A clear description of the brand and critical understanding of the market sector and audience.
• An evidence of knowledge for website creation (here you should be able to demonstrate basic skills for developing a webpage and critique on choices made throughout).
• A consideration of design and content (with reference to the UX and Content Marketing).
• An integration and critical reflection on best practices for user-centred design. • Reflection on web site development, learning outcomes and future intent.
DIGITAL MARKETING & ANALYTICS:
2: Digital Marketing Strategy In section 2 of your report you should include the following:
• Explain how analytics tools can be used for measuring relevant criteria for the website. Recommend key metrics which can be used to monitor the success of the website
• Outline recommendations for using social media as part of the digital marketing strategy.
Related Book For
Introduction To Derivatives And Risk Management
ISBN: 9781305104969
10th Edition
Authors: Don M. Chance, Robert Brooks
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