When a firm chooses a location to research a new product launch, it wants a representative sample.
Question:
When a firm chooses a location to research a new product launch, it wants a representative sample. Some might think that means an average place. But according to Alex Fischer of the Columbus Partnership, companies choose Columbus, Ohio, not because it is average but because its not. With more than a dozen universities The Ohio State University includedyou have this interesting blend of a funky culture, creativity, diversity, and a corporate culture that really mix it up
Thats why Columbus was a great choice for Wendys International as the perfect place to experiment with several new upscale sandwiches, the Black Label burgers. Black Label burgers are the newest sandwiches in Wendys strategy to capture business from fast casual restaurants like Five Guys. Wendys has already bypassed Burger King as the secondlargest fastfood
chain behind McDonalds The research that is launching the Black Label burgers includes volunteer testers in a lab setting rating a burger prepared by lab technicians to precise specifications on numerous attributes, including such things as onion flavor and messiness.
This is followed by tweaking of recipes and then an instore test where actual customers taste the sandwiches and provide a set of performance scores. Were still waiting on our consumer scores, but Im anticipating that theyre going to be great, shared senior vice president Lori Estrada.
wwwwendys.com
Compare the advantages of experiments with the advantages of survey and observational methods. When a firm chooses a location to research a new product launch, it wants a representative sample. Some might think that means an average place. But according to Alex Fischer of the Columbus Partnership, companies choose Columbus, Ohio, not because it is average but because its not. With more than a dozen universities The Ohio State University includedyou have this interesting blend of a funky culture, creativity, diversity, and a corporate culture that really mix it up
Thats why Columbus was a great choice for Wendys International as the perfect place to experiment with several new upscale sandwiches, the Black Label burgers. Black Label burgers are the newest sandwiches in Wendys strategy to capture business from fast casual restaurants like Five Guys. Wendys has already bypassed Burger King as the secondlargest fastfood
chain behind McDonalds The research that is launching the Black Label burgers includes volunteer testers in a lab setting rating a burger prepared by lab technicians to precise specifications on numerous attributes, including such things as onion flavor and messiness.
This is followed by tweaking of recipes and then an instore test where actual customers taste the sandwiches and provide a set of performance scores. Were still waiting on our consumer scores, but Im anticipating that theyre going to be great, shared senior vice president Lori Estrada.
wwwwendys.com
Compare the advantages of experiments with the advantages of survey and observational methods.
Auditing Cases An Interactive Learning Approach
ISBN: 978-0132423502
4th Edition
Authors: Steven M Glover, Douglas F Prawitt