When a prospective buyer changes the T.V. channel and avoids watching an advertisement, this is an example

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When a prospective buyer changes the T.V. channel and avoids watching an advertisement, this is an example of what?

a. Message Strategy

b. Creative Strategy

c. Encoding

d. Decoding

e. Integrated Marketing Communications

Related Book For answer-question

Income Tax Fundamentals 2013

ISBN: 9781285586618

31st Edition

Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill

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Posted Date: Dec 08, 2022 01:16 AM

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When a prospective buyer changes the T.V. channel and avoids watching an advertisement, this is an example

Question:

Expert Answer:

ANSWER b Creative Strategy A creative strategy is an intentional and strategic approach a company ta... View the full answer

Income Tax Fundamentals 2013

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