When BMW first made its strong competitive push into the U.S. market in the early 1980s, it positioned the brand as the only automobile that offered both luxury (competing with Cadillac) and performance (competing with the Corvette), which is known as ________ because it uses points of difference and points of parity across categories.

Group of answer choices

red-ocean thinking

straddle positioning

perceptual mapping

a competitive frame of reference

zone of tolerance positioning

Answer rating: 100% (QA)

The correct answer is straddle positioning Straddle ... View the full answer