When developing and implementing operations-based strategy (that focuses on cost efficiency, quality, flexibility, and delivery), can organisations
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When developing and implementing operations-based strategy (that focuses on cost efficiency, quality, flexibility, and delivery), can organisations become confused? Can they confuse their customers? In your answer consider McDonalds Restaurants, their strategies and the issues they have faced.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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