When discussing what he calls the “new marketing realities,” Kotler described three major market forces/factors that have dramatically impacted the marketplace today. List these factors and, using the organization you work for now or one you have worked for in the past, give an example of each factor. If your employment history to date doesn’t lend itself well to this question, choose an organization you find interesting and use that for your example. Please be as specific as you can.

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Philip Kotler a renowned marketing expert identified three major market forces or factors that have significantly impacted the marketplace These facto... View the full answer