When hotel marketers design the offer ( experience ), they are often guided by the concept of
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When hotel marketers design the offer (experience), they are often guided by the concept of Product Level theory (i.e. core product, tangible product and extended product). Explain each part of this theory using examples and discuss how correctly applying this theory when creating new experiences would increase your hotel's room sales.
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Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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