When managers use the I/O model, why do they consider industry characteristics such as economies of scale
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When managers use the I/O model, why do they consider industry characteristics such as economies of scale and market friction in their decision-making? It highlights unique resources that are strategically relevant. The mobility resources can greatly impact competitive advantage. It determines the profit potential of the industry. Profit maximization is often less important than the mission of the firm.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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