When Netflix went public in 2002, competitors such as Blockbuster had an insight into the highly profitable
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When Netflix went public in 2002, competitors such as Blockbuster had an insight into the highly profitable business model that Netflix had developed. What technological shift(s) and fundamental understanding of the the question, "What business are we in," enabled Netflix to become a dominant player while Blockbuster went bankrupt during the same time period?
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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